Capitalizing on YouTube: How to Make it Rain


There’s money on YouTube. Content creators can have different streams of income from reviews, direct advertising, and branding (e.g. selling merchandise). The biggest video channel can also make big stars. Just think about Justin Bieber.

Most, though, still rely on the website’s Partner Program, which rewards them money as soon as they are getting views. The scheme is about to change, however.

In April, YouTube announces one of its biggest policy changes in its Partner Program: users cannot sign up for monetization until their channel hit at least 10,000 lifetime page views – a tall order for newbies.

The good news is there are ways to earn money still and even build an amazing brand despite the policy change. You do not have to be an audiophile to succeed. You can use reliable and high-quality sound engineering machines and tools for an amazing sound edit.

Create original content

The main reason for the policy change is to weed out bad accounts. Lately, to earn a lot, many users tend to use other people’s work, such as music or videos. With the new policy, YouTube hopes it can buy time to check an account and see if it follows the program’s guidelines.


If you need a great boost of viewership, work with the superstars in your niche. At the very least, find channels with no less than 1,500 subscribers and 25,000 views for their videos. This is not the easiest thing to do, but with so many influencers in the platform, you can certainly work with one of them.

 Pay attention to sound 

To make a shareable video, you need two essential components: sound and visuals. For some reason, many focus on the latter, ignoring the former. The biggest issue with sound is you cannot fake it yet it adds more impact and meaning to the video.

While you cannot do anything about the policy change, you can adapt to it. These three tips will help you rise to the top.

About Sarah Bennett 413 Articles
Sarah is a highly experienced legal advisor and freelance writer. She specializes in assisting tech companies with the complexities of the law and providing useful information to the public through her writing.