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Social Values
Why do we believe what we believe? Our longitudinal survey of social values in the U.S., the American Values Survey, identifies the largely unconscious and irrational drivers of political decision-making. Learn more >
Political Psychology
Our values research draws on cutting-edge empirical methods from fields such as social psychology to get at the underlying drivers of behavior. This approach is based on our core belief that all social change is needs- and values-based, and that effective politics always speaks to core needs and values. Learn more > Geodemographics
American Environics offers a political segmentation system that can be used for micro-targeting down to the neighborhood and household level. To strengthen client targeting capabilities, our social values data can be merged with demographic and geodemographic overlay data. Learn more > Cognitive Science, Linguistics & Social Psychology
The tools of the cognitive sciences, linguistics, and social psychology allow us to evaluate the underlying and largely unconscious cognitive frames, narratives, and worldviews that shape the way Americans reason in different ways about the world. Learn more > Glossary
A guide to cognitive linguistic terms. Read >
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