American Environics

American Environics is a research and strategy firm that uses cutting-edge social values, psychological and cognitive science research to inform social change strategies.

American Values Survey
In partnership with one of Canada’s largest marketing research firms, American Environics conducts an annual survey recognized as the most reliable social values research in North America.
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Cognitive Science
Our team of cognitive linguists analyzes all potential initiatives in order to understand the frames, values and worldviews an initiative can consciously or unconsciously activate. Learn more >

Strategic Consulting
Building on our social values and cognitive research, we work with our clients to develop innovative policy proposals that flow from the existing worldviews of Americans.
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Experts Predict Terrrorist Strike by 2013, But What Can We do About It? : AE in the News
Alternet examines a recent report by the bipartisan WMD commission. Included within the analysis is American Environics' recent study on National Security that invoking the "fear" narrative does nothing but motivate many Americans to support preemptive war. More here. >

2008 Updated Road Map for a Progressive Majority Released
An update to American Environics' previous Roadmap 2005, which contains a summary of how American values have evolved since 2004 and the results of the updated segmentation based upon the 2007 American Values Survey. More info here; or download the full PDF here.

Nordhaus and Shellenberger named Time Magazine's "Heroes of the Environment 2008"
"Shellenberger and Nordhaus have injected a vital strain of realism into an issue far too critical to founder on green dreams."
... Also, the LA Times has published an op-ed by Nordhaus and Shellenberger on the green energy bubble and why it's time to stop making dirty energy more expensive and make clean energy cheap.

The Complexity of Gender
We tend to think of ourselves as a single person with a single worldview. The truth is, we contain multitudes. Moreover, we are not the same people in every domain of life, and we express different values depending on the situation. Michael Shellenberger takes a look at the ambiguities and contradictions of life in Modern America. More >

Terror, Status, and Masculine Overcompensation:
Do government-issued terror warnings correlate to higher job approval ratings for President Bush? Robb Willer thinks so, and he has the research to prove it. More >

Roadmap to a Progressive Majority 2008
An update to American Environics' previous Roadmap 2005, which contains a summary of how American values have evolved since 2004. Read more

Energy Attitudes Summer 2007
An analysis of public opinion research on global warming to benefit policy makers attempting to craft a comprehensive solution to climate change. Read more

Brain Food: Volume 1, Issue 1
The first issue of the American Environics newsletter features new ideas about health care, work, masculinity, and more. Read more

Fresh Start: The Redemptive Power of Work
A proposal for a new social contract for the post-industrial economy grounded in the shared American belief in the transformative power of work. Read more

Reconceptualizing Health Care
American Environics conducted an analysis of health care reform narratives, conducted psychographic focus groups and polling, and created four Strategic Initiatives on health care. View the presentation

Get Ready: A Plan for Global Warming Preparedness
Global Warming Preparedness is a Strategic Initiative designed to overcome the fears and doubts about climate change among voters. Read more

10% of Americans say the environment is the most important issue to them personally.

>> How do we then motivate support for ecological change? Read our report, Road Map for an Ecological Majority.